All Episodes
Episodes
13: The Death of SEO?
Google search is becoming more like Alexa by Amazon so instead of emphasizing a million search result options, Google wants to focus on the best one, so that you never have to leave the search result screen. It's...
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12: Burt's Bees
Want a great example of a company who built a hugely successful business based on their brand story? You are in for a treat because today's episode explores Burt's Bees and how it created an iconic brand story and...
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11: Flight Lesson
Do you waver on making decisions because you don't want to make the wrong decision? And what kind of negative ripple effects do you fear might happen from making the wrong decision when it comes to your business?...
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10: Bringing Others Into Your Story
Do you hear people tell you that you shouldn't talk about yourself, you should talk about your audience? Then how will your audience get to know you, so that you can earn the know, like, trust factor you need to turn...
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9: Brand Identity Theft
Are you tired of feeling like people don't get what makes you unique and your brain hurts from trying so hard to find the right words/photos to explain it or even figure it out for yourself? What is holding you back?...
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8: The Best Stories to Grow Excitement
If you think the only stories your audience cares about are success stories and your origin story then you’ll be shocked to find out the best type of story to grow excitement with your audience is completely different...
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7: Surfing Stories
It's easy to become so focused on the brand stories and messaging we share with others in our business that we often gloss over the stories we tell ourselves with our mindset. Today's episode reveals how to avoid a...
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6: The Show Off
How do you share your biggest wins and accomplishments without coming across as a show off? This episode shows you how to share your big, proud moments in a way that’s humble and meaningful for your audience.
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5: Go Retro
Learn why it makes a difference for entrepreneurs and business leaders to connect with audiences through the nostalgia of going retro with stories.
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4: How We Sabotage Our Stories
Are you sabotaging the stories in your content marketing without realizing it? That may be the reason you don't have the connection with your audience that gets bigger results with your marketing. Find out what you...
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3: The Right Way to Share Vulnerably in Business
Sharing vulnerably can feel scary but nothing else comes close to drawing in an audience like vulnerability. Many business owners resist because they fear damaging their credibility with prospective customers. There’s...
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2: Several Ways to Tell Your Brand Story
There are several ways to tell your brand story. Many business owners stop sharing their brand story because they don't want to sound like a broken record. But since you have new followers all the time, it's important...
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