All Episodes
Episodes
25: Kat Coroy, Business during Coronavirus & growing your Instagram at any age
This interview with Kat Coroy, a London-based brander, designer, and Instagram course creator,Ā discusses adapting to a COVID-19 world as a business owner and parent. We discuss: brainstorming your pivot in business,...
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24: My 1st Pivot, Private Aviation to Marketing Strategy, Part 2 of 2
Today's episode is part 2 of my pivot. This is the conclusion of how my 1st pivot in business happened, what I learned, and how to make sure you don't sabotage succeeding at your big goals by adding these key pieces...
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23: My 1st Pivot, Private Aviation to Marketing Strategy, Part 1 of 2
Today's episode takes you back to before I started this business. I thought I was going to do something completely different and this is the story of that first pivot, and most importantly, my advice about how to...
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22: Sharing your pivot in business like Kanye
So many business owners make major pivots throughout the life of their business. The tricky part is effectively communicating that to your audience. Through the example of Kanye's recent enormous pivot, this episode...
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21: Birth of Radio
This episode shares the 100-year history of how businesses have successfully combined entertainment with product promotion on the radio to draw in their audience and keep them coming back for more. I share some...
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20: Courtroom Stories to Improve Your Marketing
This episode takes you inside my recent courtroom experience as a juror to show how to stop making these storytelling assumptions that snatched victory from a trial lawyer and are also turning potential clients away...
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19: Inside a brand story client session with Ashley Washington
Today's episode brings you behind closed doors into a client session with Ashley Washington, one of my brand story clients. If you've wondered what it would look like to work with me on your brand story, now you get...
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18: Undercover Billionaire story secrets
The star of Discovery Channel's new show, Undercover Billionaire, has 90 days to turn $100 into a company worth a million dollars. To me, the most impressive part is that he was able to talk several people into...
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17: Big SEO Changes - How to Optimize for Voice Search and Featured Snippets
In the past, getting the number one position in search results was the ultimate goal for businesses. But Google has reset the starting point. And now position zero is the most important spot for your business - and...
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16: How to Grow Your YouTube with SEO & Storytelling
Is growing your YouTube channel in 2019 all about SEO? Get the top SEO tips plus dive into what others tell you are the intangible "it" factors that some of the biggest YouTubers amplify to grow their channels. I...
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15: Pinterest SEO - Beyond the Keywords
Pinterest is an amazing tool for SEO. It's a search engine, not a social media platform. Let's dive in to several ways you can use Pinterest for business to connect with your audience and grow your impact by...
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14: How to Improve SEO with Podcasts
With all of the dramatic changes to the Google algorithm, today's episode shares how to get better search results with podcasts. Find out how to have a distinct brand voice to stand out, learn a pitch strategy to be a...
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