17: Big SEO Changes - How to Optimize for Voice Search and Featured Snippets

In the past, getting the number one position in search results was the ultimate goal for businesses. But Google has reset the starting point. And now position zero is the most important spot for your business - and soon, the only one that matters. Featured snippets and voice search are the biggest developments impacting this. In this episode, you'll learn exactly what these are and how to start improving your SEO now.