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The Business That Story Built

The Business That Story Built

Hosted by: Christie Bilbrey, Marketing and Brand Story Strategist, Entrepreneur, Speak

The Business That Story Built podcast, hosted by Christie Bilbrey, shares how to identify what sets you apart from your competitors and how to confidently and authentically share that with the world. Your stories draw...

The Business That Story Built

The Business That Story Built podcast, hosted by Christie Bilbrey, shares how to identify what sets you apart from your competitors and how to confidently and authentically share that with the world. Your stories draw in your audience and keep them coming back for more of you and what you offer. In the business world, the top storytellers build the top businesses. Learn how to share your stories to powerfully grow your business. Please make sure to subscribe to this podcast and leave a review. To explore the wealth of stories that can help grow your business, download my free guide, Become Your Audience Bestie. Go to bit.ly/bestiepodcast.

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All Episodes

Episodes

73: Encore of Ep. 62 - Content That Moves Your Business Forward with Erika Heald

December 29, 2023

In this episode of the PR series, I interview Erika Heald on all things content creation and digital marketing. Today, managing your digital marketing can become frustrating and overwhelming. When it comes to content,...
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72: Merry Christmas!

December 22, 2023

Today is a short, solo episode focusing on slowing down and enjoying the Christmas season. Grab a cup of coffee or tea, take a breath, and let’s reflect.A few takeaways …  Look for easy ways to slow down, take a break...
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71: A Lawyer’s Secret Weapon to Grow Reputation & Business Development with Angela de Cespedes

December 15, 2023

A Lawyer’s Secret Weapon to Grow Reputation & Business Development with Angela de Cespedes PR Series In this episode I interview Angela de Cespedes, a litigation partner in Saul Ewing’s Miami office. She...
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70: Maximizing Social Media with Sarah Bugeja

December 07, 2023

PR Series In this episode I interview Sarah Bugeja, the VP of Marketing for Later, the social media management software company. We discuss unique challenges that B2B business owners have with social media as well as...
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69: Meaningful Metrics for PR with Mark Weiner

November 17, 2023

Meaningful Metrics for PR with Mark Weiner PR Series In this episode I interview Mark Weiner, the PR industry’s leading expert on meaningful metrics for PR, to help businesses and PR pros understand how to...
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68 - The PESO Model with Gini Dietrich

October 05, 2023

PR Series In this episode I interview Gini Dietrich, creator of the PESO Model and founder of Spin Sucks. We discuss the PESO Model approach to communications strategy. For those unfamiliar with it, this approach was...
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67 - Why Awards Matter & How to Create Successful Entries with Mike McDougall

September 20, 2023

Why Awards Matter & How to Create Successful Entries with Mike McDougall PR Series In this episode I interview Mike McDougall, CEO of McDougall Communications, winner of 22 PRSA Silver Anvil Awards among many...
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66: Podcasts & Podcast guesting with Sydney Stern

September 07, 2023

Podcasts & Podcast Guesting with Sydney Stern  PR Series In this episode I interview Sydney Stern, the Head of Client Success at Podchaser Pro, the world’s most advanced podcast database. We discuss the landscape...
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65: Reputation Management & Crisis Communication with Pat Ford

August 28, 2023

 PR Series In this episode I interview Pat Ford, a Professional-in-Residence at the University of Florida and was the former CEO of Burson-Marstellar, about what reputation management means, why it matters for the...
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64: Pitching Journalists with Jered Martin

August 14, 2023

Pitching Journalists with Jered Martin PR Series In this episode I interview Jered Martin, Co-founder and COO of OnePitch about the best ways to establish relationships with the media, pitch them, and grow your...
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63: How B2B Can Leverage Influencer Marketing with Lindsey Gamble

July 27, 2023

How B2B Can Leverage Influencer Marketing with Lindsey Gamble PR Series In this episode of the PR series, I interview Lindsey Gamble about the best ways for B2B companies to take advantage of influencer marketing to...
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62: Content That Moves Your Business Forward with Erika Heald

July 14, 2023

In this episode of the PR series, I interview Erika Heald about all things content creation. Today, planning and managing your content can become frustrating and overwhelming. When it comes to content, it's easy to...
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