All Episodes
Episodes
73: Encore of Ep. 62 - Content That Moves Your Business Forward with Erika Heald
In this episode of the PR series, I interview Erika Heald on all things content creation and digital marketing. Today, managing your digital marketing can become frustrating and overwhelming. When it comes to content,...
View Episode
72: Merry Christmas!
Today is a short, solo episode focusing on slowing down and enjoying the Christmas season. Grab a cup of coffee or tea, take a breath, and letâs reflect.A few takeaways âŚÂ
Look for easy ways to slow down, take a break...
View Episode
71: A Lawyerâs Secret Weapon to Grow Reputation & Business Development with Angela de Cespedes
A Lawyerâs Secret Weapon to Grow Reputation & Business Development with Angela de Cespedes
PR Series
In this episode I interview Angela de Cespedes, a litigation partner in Saul Ewingâs Miami office. She...
View Episode
70: Maximizing Social Media with Sarah Bugeja
PR Series
In this episode I interview Sarah Bugeja, the VP of Marketing for Later, the social media management software company. We discuss unique challenges that B2B business owners have with social media as well as...
View Episode
69: Meaningful Metrics for PR with Mark Weiner
Meaningful Metrics for PR with Mark Weiner
PR Series
In this episode I interview Mark Weiner, the PR industryâs leading expert on meaningful metrics for PR, to help businesses and PR pros understand how to...
View Episode
68 - The PESO Model with Gini Dietrich
PR Series
In this episode I interview Gini Dietrich, creator of the PESO Model and founder of Spin Sucks. We discuss the PESO Model approach to communications strategy. For those unfamiliar with it, this approach was...
View Episode
67 - Why Awards Matter & How to Create Successful Entries with Mike McDougall
Why Awards Matter & How to Create Successful Entries with Mike McDougall
PR Series
In this episode I interview Mike McDougall, CEO of McDougall Communications, winner of 22 PRSA Silver Anvil Awards among many...
View Episode
66: Podcasts & Podcast guesting with Sydney Stern
Podcasts & Podcast Guesting with Sydney SternÂ
PR Series
In this episode I interview Sydney Stern, the Head of Client Success at Podchaser Pro, the worldâs most advanced podcast database. We discuss the landscape...
View Episode
65: Reputation Management & Crisis Communication with Pat Ford
 PR Series
In this episode I interview Pat Ford, a Professional-in-Residence at the University of Florida and was the former CEO of Burson-Marstellar, about what reputation management means, why it matters for the...
View Episode
64: Pitching Journalists with Jered Martin
Pitching Journalists with Jered Martin
PR Series
In this episode I interview Jered Martin, Co-founder and COO of OnePitch about the best ways to establish relationships with the media, pitch them, and grow your...
View Episode
63: How B2B Can Leverage Influencer Marketing with Lindsey Gamble
How B2B Can Leverage Influencer Marketing with Lindsey Gamble
PR Series
In this episode of the PR series, I interview Lindsey Gamble about the best ways for B2B companies to take advantage of influencer marketing to...
View Episode
62: Content That Moves Your Business Forward with Erika Heald
In this episode of the PR series, I interview Erika Heald about all things content creation. Today, planning and managing your content can become frustrating and overwhelming. When it comes to content, it's easy to...
View Episode