12: Burt's Bees

Want a great example of a company who built a hugely successful business based on their brand story?

You are in for a treat because today's episode explores Burt's Bees and how it created an iconic brand story and wove it through every part of the business.

This catapulted Burt's Bees from a couple living in a turkey coop in rural Maine to a nine-figure business.

They understood the power of leveraging their brand story to create rabid fans who spread their message and to scale their business. Let the unbelievable backstory of Burt's Bees show you how to incorporate a similar strategy to use your brand story to build your business.