The Secrets to TikTok for Business

In today’s episode we hear from Sam Vlasceanu, a TikTok coach teaching business owners to how to create engaging content that converts followers into paying customers. She shares how TikTok isn’t just for dancing teens, but can grab and hold the attention of your ideal prospects.

Sam shares that to show up as a thought leader on TikTok, you want to keep your videos short, simple, and to the point. Instead of trying to fit a wealth of information into a 30-second video, create a series to share with your audience.

Learn Sam’s tips to show up as a thought leader in your TikTok videos with shareable content like explaining the mistakes your audience is making that prevent them from achieving their goals.

Sam recommends an MVP approach for TikTok, meaning minimal viable product. Don’t aim for perfection, aim for done or you’ll never post a video. Aim for 50% of what you expect it to look like, post it, and test out the demand to see what works before you waste any time, energy and money with anything you do.

Tune into today’s episode to hear Sam’s TikTok tips that will help you take the plunge with TikTok and start with a smart approach for your business.

This episode at glance …

The first step to take on TikTok as a business owner
How to find your ideal audience on TikTok
The types of content to share for your business
Sam’s tips and tricks and dos-and-don’ts for Tiktok
Confused about hashtags on Tiktok? Sam clears this up with tips on how to use hashtags on TikTok
What to keep in mind when repurposing TikToks to Reels and other platforms
Learn about the “for you page” on TikTok, how it works, and how to use it
Tips to make TikTok easy and effective for growing your business
Ideas for shareable content your audience will love
Tips for women to look and feel confident and comfortable on camera when creating Tiktoks

Links in the episode & ways to reach Christie and Sam Vlasceanu

https://www.thetiktokcoach.ca/
[email protected]
Instagram: https://www.instagram.com/thetiktokcoach/
LinkedIn: https://www.linkedin.com/in/samantha-vlasceanu/

www.christiebilbrey.com
[email protected]
Download my free guide: 10 Tips to Grow Your Business as a Podcast Guest
Instagram: https://instagram.com/christiebilbrey
LinkedIn: https://www.linkedin.com/in/christiebilbrey/

Episode Transcript

00:04:58:11 - 00:05:29:11
Speaker 2
Thank you all for listening today. I have been really excited about this interview, as has my whole business. My social media manager has been peppering me with questions to make sure I ask. I've had clients with questions.

00:05:29:17 - 00:05:45:24
Speaker 2
This is a really hot topic. Today and the digital marketing world. We're talking about tech talk, and we are joined by Sam last year. They say that right It's a question. Now, why didn't you say.

00:05:46:04 - 00:05:49:15
Speaker 1
Let's pronounce your last name? I can't even say it's last job.

00:05:50:24 - 00:06:14:04
Speaker 2
OK, She is known as the Tick Tock coach. That's much easier pronounced so you can look her up online. She is the tick tock coach. She is on a mission to convince businesses and brands that tick tock is not just for teenagers. And no dancing required when COVID19 hit her traveling business had to shut down and she had to pivot fast.

00:06:14:14 - 00:06:44:23
Speaker 2
That's when she discovered that she'd been organically reaching her audience on TikTok all along and realized the power TikTok could have for businesses if they give them a chance. Fast forward to today. Sam works with marketing agencies, coaches, lawyers, corporate brands. You name it. Sam ensures all her clients are using the app with intention as a sales funnel in finding their target audience and coaching the strategies of converting their followers into actual paying clients.

00:06:45:05 - 00:06:51:09
Speaker 2
That is why she's on because this is exactly what all of you want to know. So thank you so much for joining today, Sam.

00:06:51:23 - 00:06:53:05
Speaker 1
Thank you for having me, Christie.

00:06:53:10 - 00:07:08:03
Speaker 2
Yeah, just to start, let us know a little bit about your background. Who were you before the tick tock coach that you weren't just always this video phenom, that this is something people can do even without that background.

00:07:11:03 - 00:07:29:16
Speaker 1
So contest based on it, I kind of came into this whole tick tock coaching business as an accident, kind of like a Post-it note. When I was invented, I was all by accident. And I came from corporate world for ten plus years and mantra consulting, which my parents unfortunately still think I do because they don't understand what I do.

00:07:29:16 - 00:07:51:21
Speaker 1
Now, So it all fell in my lap by accident after COVID. I had to take on my first business and I was like, you know what? I'm going to distract myself with tick tock. And I saw the huge potential what Tick Tock had to offer. But notice a lot of businesses were not using it for its advantage. So I'm like, I'm going to figure this out from a business perspective.

00:07:51:23 - 00:07:55:15
Speaker 1
And help a lot more businesses make more money from a social media world.

00:07:56:21 - 00:08:28:08
Speaker 2
Very cool. OK, so when when business owners a lot of my audience is women business leaders, women business owners and many not all are more kind of middle of life. And so this can seem really intimidating. So to kick this off, can you just share some kind of big fears and myths that surround tech talk that probably prevent people from going on that they shouldn't live?

00:08:29:10 - 00:08:48:09
Speaker 1
I mean, some of the ones I always hear are like, it's just our kids, my kids on there, my teenagers on their my neighbors kids on there. I'm not going on there. And that's just silliness. And the fact is there's over four hundreds million active users over the age of 30 spending almost a movie's worth of time on ticked off a day.

00:08:48:20 - 00:09:08:03
Speaker 1
Wow. Like you're spending about 18 minutes over 30 year olds. And I know for a fact that that's your audience Christi. I know for a fact that's your your audience is audiences and they're spending a lot more time absorbing content on TikTok than any other platform now. Hmm. The other thing I hear a lot about is like I have a dance.

00:09:08:03 - 00:09:32:17
Speaker 1
I'd be silly right now. Like entertaining and all that fun stuff. That's not true. You are a thought leader and that is your zone of genius. You coming on to Tick-Tock? All you have to do is just teach one 10th of your knowledge and you don't have to do anything crazy, not do any transitions, any lip thinking, dancing, just be you because nobody else can understand.

00:09:33:20 - 00:09:34:06
Speaker 1
OK.

00:09:35:19 - 00:09:55:17
Speaker 2
What are the advantages of tech talk over other platforms? Like, for instance, a lot of my clients, I would say the biggest social platforms for them are LinkedIn or more professional and Instagram for product and more lifestyle clients.

00:09:56:08 - 00:10:16:12
Speaker 1
OK, so let's compare the two between TikTok and Instagram. Like that. So the way Instagram and LinkedIn works is that ads by the algorithm will send out your content out to your network, meaning it's going out to say 20 to 30% people who are always engaged in your content. So maybe your friends or family or other entrepreneurs are supporting you.

00:10:16:17 - 00:10:42:04
Speaker 1
Not always necessarily ideal audience with tech talk with the right strategy, what happens is the algorithm actually sends out your content to more people that aren't following you, that actually are so you have the whole advantage of reaching your ideal audience for free with a right targeting strategy. OK, so every time you're posting approximate only about 30% will go to your followers.

00:10:42:04 - 00:11:04:16
Speaker 1
30% will go to local people in your area and a 30% will go to people based on the hashtag and captions you're using would really get your content. So you're looking at about 50% excluding the overlap of new audience every single time you're posting. I picture that you can't say the same with LinkedIn and Instagram especially where new you don't have a huge network you don't have.

00:11:04:19 - 00:11:12:14
Speaker 1
Right? And so that's a benefit take where you don't need a million followers, you just compose and build.

00:11:13:19 - 00:11:27:01
Speaker 2
Do hashtags. You kind of mentioned this has to do with your strategy how you're posting, how are hashtags different on tech talk than they are on Instagram? LinkedIn.

00:11:27:11 - 00:11:47:13
Speaker 1
Yeah. So when it comes to hashtags on Instagram, I'll talk about that side because I'm not familiar with the LinkedIn side. On Instagram side, you'll notice a lot of people use hashtags to describe what the post is about, and we're following that hashtag or you're searching for specifically those kind of topics on Instagram, whereas on off we're going to the opposite.

00:11:47:13 - 00:12:18:07
Speaker 1
We're actually going to use hashtags, more of what our audience is using, the way we're telling Tick Tock to send our content out to these individuals in style. And that makes them a lot easier for TikTok to hit more people or your ideal audience. So, for example, if I was to do a post about tech talk tips for businesses, I'm not going to use hashtag coach, hashtag social media expert, hashtag TikTok one online one, because what's going to happen is my content's going out to ticked off experts social media.

00:12:19:07 - 00:12:37:11
Speaker 1
My ideal audience is women entrepreneurs. I'll use hashtag business coach, hashtag woman, entrepreneur, hashtag women, entrepreneur, journey. That's the difference. And then what's going to happen is my videos take more of those individuals and they're more likely to resonate with my message because my message is for them to then take off.

00:12:38:08 - 00:13:08:08
Speaker 2
So to to do a little, I guess, recon a little research before getting started to make sure, you know, well, what is my ideal audience doing on there? Is that just regular just look up search terms, look up hashtags are you know, if you're just getting started and you want to make sure that you are reaching your audience to kind of find your audience and see what they like what would be kind of a first step for someone?

00:13:08:16 - 00:13:34:15
Speaker 1
Oh, yeah. That's that's definitely my first step with all my new clients. And, and if you do it right, it should take you around two to 3 hours two to 4 hours sometimes. And but but once you finish a hashtag research on your audience, you're done for the entire year, for the entire two years. But the moment you get this out of the way is the moment you see your account start growing the right way and see the conversions coming in, because you need to spend time on the research of your ideal audience.

00:14:06:06 - 00:14:23:22
Speaker 1
So for example, if you do serve moms don't just use hashtag moms like moms. It's too broad. Your audience of moms is not every single mom out there. So you won't get down nitty gritty to us as details possible like what kind of moms are serving? Hashtag Stay at home moms. Hashtag Moms Love Yoga Hashtag Why not moms?

00:14:24:05 - 00:14:33:18
Speaker 1
Hashtag Working Moms Hashtag Moms of two moms a toddler. There is a different group of audience that you want to narrow down as much as you can.

00:14:34:14 - 00:14:59:01
Speaker 2
OK, perfect. So that's how you kind of find them and then see what hashtags they're using to engage with. And then there is the coveted for you page and definitely have received questions on how do you get there, what's the secret? You know, what's all the hype? And maybe people who are not even on the platform like what the heck is the for you page?

00:14:59:01 - 00:15:04:21
Speaker 2
So what is it and how should you interact with it? How can you take advantage of it?

00:15:05:08 - 00:15:25:20
Speaker 1
So let's start with what it is. The first thing is what is for you page and it's essentially the Explore page. This is where you're going to be discovered about 80% time. This is also where you're going to be spending your time on Tick Tock scrolling and finding new video statements are inspiration from similar to like Instagram and Facebook feed are where you get the content coming out to you.

00:15:26:06 - 00:15:42:03
Speaker 1
The difference is the for you page is more people. You're going to see more content that you're not following that actually are and sounds really opposite but that's the idea that's why people can find out what your business much easier on tick tock we can use.

00:15:42:03 - 00:15:46:23
Speaker 2
OK so say that one more time. I was a little confused where ok so yeah.

00:15:46:23 - 00:15:57:09
Speaker 1
So the for you page is like the next four page much right comes speed you're going to get more content coming at you. They are content that you're not currently following.

00:15:57:13 - 00:15:58:05
Speaker 2
Oh right.

00:15:58:06 - 00:16:21:01
Speaker 1
Hailer to you and what you've been engaging with and that is why it makes it a lot easier from your business perspective to be discover it on tick talk with the right strategy. OK, so the next question is how do you stay on the for you page? Right. Well, the fun thing is everyone lands on someone's for you page, OK?

00:16:21:08 - 00:16:55:17
Speaker 1
The question is how long can you stay on there and that is where I'm seeing assuming everybody was like, awesome is not it's not rambling or anything. It has intention the best way is the hashtag site in order for your video to be seen by a thousand, 10,000 or even a million people Christi, all you need to do is get one or two people who will engage, comment, share your video with their own community right early stages.

00:16:56:13 - 00:17:11:07
Speaker 1
And that's what I'm saying. For you to reach down on a hashtag is to find those ideal audience because once your video gets sent out, it gets tested to about 100 to 200 people. OK, all those people, you need most of those hundred people to be your ideal audience.

00:17:12:12 - 00:17:35:00
Speaker 2
So I know some you know, and platforms change constantly, but I know there was OK. The first 24 hours are like, you know, YouTube probably that. But is there you're saying this is going to go out to 100 200 people so what what is that time span like do you have a minute I mean how long do you have to kind of get that traction that you're talking about?

00:17:35:15 - 00:17:47:01
Speaker 1
So when you're in the small batch system and there's four batch systems and tick tock meeting, I'll send out to a small group of audience first the first small group of audience is going to start out with a tweet. 4 hours.

00:17:47:07 - 00:17:48:11
Speaker 2
24 hours. OK.

00:17:49:11 - 00:18:11:20
Speaker 1
For some people, it's a lot quicker depending on how many, how much of the metrics is getting it within the first hour or so, we see a lot momentum and within the first hours it's completing a lot of the tick tock metric to qualify as a quality content to get sent out to more people. But for most people, it's 24 hours to test how much is a delay effect, especially if you're a new account.

00:18:11:20 - 00:18:20:00
Speaker 1
And they have to make sure that you're no, you're not you're not some weird old computer things. And so you may have a bit of a waiting time.

00:18:22:05 - 00:18:48:08
Speaker 2
OK, OK, another question. So people are thinking, oh my gosh, this is just one more platform I have to create content for. So when it comes to repurpose saying it's obviously similar to Rails is this can you create tech talks and then just post them right into Rails? Is there a are there no nos? Is that no big deal?

00:18:48:14 - 00:18:51:08
Speaker 2
What's kind of the thought around around that.

00:18:52:03 - 00:19:10:15
Speaker 1
Christi, I'm a lazy coach. Hi, very lazy coach. And so I like to work smarter and not harder. We are going to repurpose as much as we can as long as it looks native to the platform. So to talk to Instagram real. Mm hmm. Go for it. Take that to Instagram stories. Go for it to talk to YouTube.

00:19:10:15 - 00:19:37:07
Speaker 1
Sure. Go for it. Tick tock to YouTube video. Yeah, I would do that. Why? Because this once portrait, once horizontal. Now, when it comes to repurposing your content, at this moment, there's no automation software that you can really use to post onto Instagram. Really? That's not you can this automation for ticked off and not Instagram rails. Yeah. So the one thing I will suggest for your audience is just make sure you remove the watermark.

00:19:37:23 - 00:19:38:10
Speaker 2
OK.

00:19:39:05 - 00:19:40:14
Speaker 1
Instagram will kind of.

00:19:41:10 - 00:19:42:02
Speaker 2
Oh really.

00:19:42:12 - 00:20:04:08
Speaker 1
Utilize you if you see talks watermark because essentially they don't want people. Craig tick tock sure purposely on the rails the second thing when it comes to repurposing go from tick tock to rails and the reason behind that is because you come out ahead on the real side. Meaning if you do a trend on tick tock, I mean all of trends are coming from tick tock not right.

00:20:04:17 - 00:20:40:17
Speaker 1
So you come out ahead and your audience go, oh my goodness, Chris, you're so creative. And then Chris it's because tick tock. So go from tick tock to rails and stuff real. So tick tock. It's also a lot more convenient since since tick tock does not strip the sound away from your video anyways as well. But yeah, I mean, and one of my best practices would be to read the text on the real side only because when you upload a save video from tech talks is on tech talk.

00:20:41:01 - 00:20:46:11
Speaker 1
That becomes part of the video and it doesn't get picked up by Instagram's algorithm from the metadata side.

00:20:46:14 - 00:20:49:08
Speaker 2
Oh, good to know. Good to now.

00:20:49:20 - 00:21:00:09
Speaker 1
Just becomes part of the video itself. If you you're not lazy and you want to add a text icon out of sight, if you're like me, bent again.

00:21:01:13 - 00:21:33:04
Speaker 2
OK, here's I would consider myself a dabbler. Like I have a tick tock account. I have posted some. I am by no means even intermediate, let alone mastery level. So when it comes to things like business account personal account, I know you get more analytics with business. I had some issues and it could be user error, but I had issues getting music, getting sounds because it was saying, oh, not for commercial use.

00:21:33:11 - 00:21:48:00
Speaker 2
And then I look some stuff up online. They said, Yeah, business accounts are getting penalized so if you're new and you're not getting tons of analytics, does it make sense to start as a business account? Should you start as a personal? What's the best way to get started?

00:21:48:18 - 00:22:08:10
Speaker 1
Well, the better question is what is your overall goal with your talk and how do you want to use it? I'll say about 30% of my clients are using business account for a couple of reason. They're just want to talk, and most of their videos are not going to week trends, challenges and not trying to be entertaining. They just want to be more educational side so they're more talking heads.

00:22:08:23 - 00:22:46:05
Speaker 1
All they need is music per background. Music. Mm hmm. If you're like that, then, yeah, a business account is beneficial in that way. If you want to run ads in your business like we're clients, we're going to have to use business account. So now if you're you're going to be one of those people who value music, value being fun and entertaining, and being able to still partake in some of the ticktock challenges and trends on Twitter you're going to want to use a creative account, but the downside of the creator account in the beginning is that you don't get a website link until you get to 1000 followers.

00:22:47:15 - 00:23:09:21
Speaker 1
It is much easier to get to 1000 followers on that platform. So this session be a big issue. But the number two issue with creators account is the way the algorithm works on top is that I'll send up 70% creator content and then 30% business content. Now it's not a favor for a creator account, but there's a lot more people on a creator account than a business account.

00:23:09:21 - 00:23:12:19
Speaker 1
So you have a lot more competition on the creators.

00:23:12:20 - 00:23:41:07
Speaker 2
OK, OK, interesting and when it comes to lead gen for people who, you know, they're doing this for business, I think is that also a I guess benefit of a business account? Is there are there DRM restrictions? Is it really used for DRM the way other platforms you connect with people through that or like what is the main way if you're using this for lead gen and you want to do outreach, how does that work?

00:23:41:19 - 00:24:01:09
Speaker 1
Yeah. So let's start with the question of the side, because I personally don't use the DMZ. I don't take Doc for a couple of reason. It's a little spammy on that side. And the second thing is it doesn't you can send a clickable link, which makes it a little harder for you. Yeah. So essentially generations aren't where you want them to go next.

00:24:01:23 - 00:24:25:14
Speaker 1
So what I actually do with my strategy is I get them to follow me on Instagram. Hmm. Or DM on Instagram, and that the reason why is because a spouse becomes a lot easier. I can send them clickable link to I'm cross-pollinate across my social media channels. So they're going to DME, they're also following on Instagram. So I have multiple ways of communicating my content to these audience as well.

00:24:26:09 - 00:24:37:17
Speaker 2
OK, OK, so it's more thinking. All right, if I want to have more access to them, what platform makes that easier? And just make sure you're involving that in your strategy.

00:24:38:01 - 00:24:52:15
Speaker 1
Yeah. I mean, you should always cross-pollinate across channels anyways in case for whatever reason you get banned on social media platforms. Like right now, Christi, I've been on Facebook and I've done it. Oh, great. What do I do now?

00:24:54:06 - 00:25:22:19
Speaker 2
Yes, now all that's on OK. So when it comes to, you know, this is part of my Thought Leader series, so people want to show up and really grow their authority as thought leaders. So when it comes to the type of content to show up as a thought leader on TikTok, is there anything that's recommended?

00:25:24:04 - 00:25:52:12
Speaker 1
Yeah, so many tips. So if you're like if you just want talk and we'll see your videos, you don't want to be silly or anything. You just want keep it simple, which I do suggest for a lot of us because video marketing is part. And so I rather just keep it simple. A couple tips. One talk at a great five rating level because a news cycle is that a great five reading level, your audience is going to be watching 100 to 300 videos before they see your video on their feed or before you page.

00:25:52:21 - 00:26:33:15
Speaker 1
And so don't try to fit everything into that 32nd clip or speak in your own lingual as if they know who you are and what industry you're talking about. So bring it down, keep it simple. The second thing is, remember these are short form videos. So again, it doesn't mean the trend that whole series into a 32nd clip do you part series right so you can do part one, part two, part three part four about thought leadership's about the mistakes your audience is making about starting up your own business about coaching anything you want to talk about but making tell part series one you can link up your videos so people are like oh why

00:26:33:15 - 00:26:54:19
Speaker 1
don't you do a part five so let me watch part one too for now OK, you, you show up as a thought leader in this space even further because you're doing more series on this. And three, you can link up your videos much easier for people to just click on on the on below your videos to then go to part four and then go to part three in part two.

00:26:55:12 - 00:27:21:24
Speaker 2
So yeah, that makes sense. And you know, get them back to your page. So what's, what are some kind of must have videos starting out on tech talk as well as wanting to show up as a thought leader like, you know, how you got started behind the scenes. What are kind of some you definitely you definitely want to make sure that you include these types of videos.

00:27:22:16 - 00:27:39:24
Speaker 1
So you want to create shareable content and shareable content means that you're bringing enough value to your audience. So a couple of examples of shareable content. Talk about the mistakes your audience is making right now. You want to widen the gap for them to see what they're currently doing is not helping them achieve the end goal that they want.

00:27:40:11 - 00:28:16:20
Speaker 1
So for example, if my clients are mostly entrepreneurs and I do a mistake here and for any mistakes you guys are making that is making it very difficult for you to achieve $10,000 a month in revenue. And I'll do a series on this. I'm talking about some of these mistakes to create content around misconceptions. Your audience also has I'm sure other shareable content includes showing social proof of what you've been able to do for your audience, and then also doing timely content around what's happening in the world tie back to your own industry.

00:28:17:19 - 00:28:18:03
Speaker 1
OK.

00:28:19:07 - 00:28:26:15
Speaker 2
So sharing is huge. I take it on tech talks, like lots of sharing going on, more so than other platforms are.

00:28:26:19 - 00:28:50:10
Speaker 1
How do know for sure that once you get going with Take Notice, there's a lot more quality engagement coming through come off than you would see on LinkedIn, Facebook and Instagram. And it's just the nature of the environment. People are more likely to share video than people are more likely to share a post. And you want create enough value on your video content and make sure that your content is focused on the hero.

00:29:01:14 - 00:29:26:20
Speaker 2
OK, good stuff. Let's see. I'm looking through some of these. I don't want to get in trouble for not asking some of these questions. Let's see I feel like we've covered a lot of these things. Let me see if I'm missing any. OK, I think those are kind of a lot of the nitty gritty, like how things work and and what you should do.

00:29:27:04 - 00:30:01:20
Speaker 2
I want to shift gears real quick and just talk about since a lot of my audience is women, something that obviously being on camera being in video, that can be intimidating. And so appearance, this might sound superficial, but everybody's thinking about it. So you know, when it comes to just quick, easy ways that people can feel a little more comfortable, things like even I don't know fake eyelashes like I don't know if you get asked any of these questions about appearance.

00:30:02:04 - 00:30:17:04
Speaker 2
But for women, you know, what are kind of quick ways that they can stop being so oh my gosh, I can't believe I showed up on that way on camera. What are just some quick, easy ways to you feel more comfortable with the visual aspect interacting with that?

00:30:17:18 - 00:30:40:08
Speaker 1
Right. A couple of things. The less perfect you try to be, the better your ideal outcome. OK, and remember, take tons of value that it brings out as a social media platform itself. I decided to go ahead and scroll. You'll see people who are willing to share their own story that they're not even willing to share their own parents, but they're willing to share it to millions of people.

00:30:41:00 - 00:31:04:08
Speaker 1
Watch them. Do not see some people showing raw emotions on there because of their authenticity. It's no longer true. 2009 where Instagram was all about perfect. See the color coordination on your feed. No one's ever going to follow you on ticked off because it can't go. Oh, Kristy wore that green shirt in four videos are eight. No, they're going to follow you because of the value.

00:31:05:10 - 00:31:31:10
Speaker 1
Now, here are some tips to help you get over that mindset issue of I got to be perfect before going on camera number one. Again, don't need to be perfect, but to help you build your confidence on camera, make sure no one's around like your neighbors. Can I hear you so that you don't feel like you could be you're thinking about, oh, what are you thinking when when I'm talking like this, just make sure no one's in the house.

00:31:31:19 - 00:32:00:08
Speaker 1
You're able to come by yourself. The second thing is you got to be comfortable on camera. So work clothes are comfortable rather than stylish. The moment that you feel less threatened that you in the moment where you like, focus on that instead of the camera and the connection you want for your audience to feel love it. Third tip is you do not need to memorize your entire 30 seconds script, OK?

00:32:00:18 - 00:32:17:09
Speaker 1
All you need to do is memorize one line at a time and just hit that record button and nail that line. Stop recording, take a second, and then think about your next line and then hit record and nail that next line and a stop recording that loud.

00:32:17:20 - 00:32:18:08
Speaker 2
Nice.

00:32:18:23 - 00:32:30:18
Speaker 1
That way you don't have to feel like you're like you're doing me take a little my audience and maybe this one is two of the three. There's others like who'll take a breath. So yeah, less pressure, pressure.

00:32:32:03 - 00:32:40:21
Speaker 2
A couple of other things. So in terms of impact, grounds, does that matter? Do you need to be thinking what types of things do you need to be thinking about? Backgrounds and lighting?

00:32:41:10 - 00:33:05:21
Speaker 1
OK, lighting is important, but let's talk about background first again, because you're a business, you really don't want anything to distract your audience in the sense that they will think that because you're in a messy home, you'll be a messy coach to work with. Right? So you want it too, that the area that you are working in signifies that you are a professional signifies that you are an expert in X.

00:33:06:14 - 00:33:26:20
Speaker 1
So if you do have if you're like me or coached, maybe filming from your bookcase shows you're up here, you like to read and therefore you are able to help your audience the best way you can if you are a health care practitioner filming your clinic. All right. So those are a nice little background to show that your credentials and you're a credible source.

00:33:27:20 - 00:33:47:12
Speaker 1
The second thing when it comes to lighting is don't worry about having the perfect lighting setup OK? All you really need is a natural window. So during the day as much as you can, it makes a huge difference on your camera and then or go to Amazon and pick up a nice little ring lighting. Just make sure that people can see your face.

00:33:47:12 - 00:33:53:15
Speaker 1
The better lighting you have, the clearer people could see. You are ticked off good.

00:33:53:16 - 00:33:54:24
Speaker 2
Yeah. Keep it simple.

00:33:55:08 - 00:33:55:18
Speaker 1
Simple.

00:33:57:15 - 00:34:24:00
Speaker 2
So Sam has coaching that she offers. I want to that's probably very obvious, but I know she's been giving us she's been very generous with just giving us all kinds of tips and sharing every question that has been sent to me on tech talk. But if you want to learn more about Tick-Tock, if you have questions for her, she also has a workshop and she does coaching.

00:34:24:00 - 00:34:26:10
Speaker 2
I think you do both group and individual.

00:34:27:09 - 00:34:28:01
Speaker 1
Yeah, I do.

00:34:28:02 - 00:34:38:01
Speaker 2
OK, so she is your girl for TikTok. And is there anything you want to say about do you have upcoming workshops or anything?

00:34:38:17 - 00:35:04:03
Speaker 1
I mean, yeah, definitely. Check out my link. I like Wild on Instagram at the TikTok coach. Feel free to do so. But Christy, can I just give one last word of wisdom to your audience, please? All right. Guys, just MVP, tiktok, meaning minimal viable product, right? Don't aim for perfect a you'll never get a video out.

00:35:04:11 - 00:35:29:16
Speaker 1
So what that means is I just want you to aim for like 50% of what you expected it to look like. Post it, test out the demand first to then see how much time before you waste too much time, energy, money into anything you do. So just the men learn from it and then keep going because video video is a train skill, not something you're born with for most people love it.

00:35:29:16 - 00:35:34:13
Speaker 2
Thank you. Thank you so much. Thank you for your time. Really appreciate you coming on here today. Awesome.

00:35:34:23 - 00:35:36:08
Speaker 1
Thanks Christie. Bye everyone.

34: Thought leader series - How to use TikTok for business with Samantha Vlasceanu

The Secrets to TikTok for Business