28: Create Content that Converts with Buyer Personas

I know how frustrating it is to work hard on content only to feel like it goes into a void. To create effective content that consistently converts, make sure you have clear buyer personas. This episode shares exactly what a buyer persona is, why they matter, how to create them, and what you can do once you have them. To download my free guide that walks you through identifying your buyer personas, go to https://bit.ly/3H4Q2Hw.